About Fox
Today, Fox remains a family owned and operated business, with the second generation working full-time at the company. During the last three decades, Fox Racing has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide. In doing so, the family has held steadfast to Geoff Fox's original goal of making the best motocross products money can buy. Through the guidance and feedback of Fox's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products.
Founded in 1974, Fox Racing is one of the World’s largest privately owned action sports brands. From apparel for BMX and wakeboarding to surfing and mountain biking, they offer a wide range of products to sports-cum-fashion lovers. In today’s world of fashion and brands, Fox Racing is put aside with other edgy labels such as No Fear and Billabong. They are now shooting at the mainstream market, manipulated by Nike and Tommy Hilfiger and Old Navy.
The Fox Racing Fox logo is a quirky fox face drawn up for 300 dollars back in the 1970s. For three decades, the logo has been recognized as a brand synonymous with quality and innovation making it the world’s leading apparel brand in the motocross industry. The logo has evolved into one of the most renowned and bestselling alternative sports brands behind the formidable business that develops outfits for the most extreme and physically demanding motorsport: motocross. The company has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.
Fans that put on Fox Racing shoes have an “emotional attachment” to the brand, an extraordinary feeling which tells that it’s bona fide. It means performance. It means, for lack of a better word, cool. It has been keeping that “cool” a delicate balance as its well-built foundation of success. Countless hours of research and development by top shoes designers and combined with invaluable performance feedback from Fox’s stable of world class athletes has resulted in footwear designs that are as stylish as they are innovative. Besides, consistent research and fine-tuning also carried out on Fox Racing race apparel and performance gear, which yields race clothing that gives riders optimum performance and freedom of movement.
Fox Racing sponsored and worked closely with the best riders in the history of the sport-riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, and Jeremy McGrath and Steve Lamson. Through the leadership and feedback of Fox Racing’s championship-winning athletes, it continues to beam bright enough to light up the sky for others by capitalizing on the finest technology and design talent available to optimize the superiority, comfort and performance of its production. In other words, if there’s no lessons learnt on the pro and amateur race circuits of the world, Fox Racing will never be able to create the best lines of racing wear, gear, and sportswear known worldwide.
Fox Racing clothing have a fantastic range of streetwear. Fox is a top motocross brand as worn by top rider James Stewart. The Fox clothing leisurewear range brings the Fox Racing brand to the street. The great range of Fox racing urban streetwear includes a great selection of Fox hoodies, Fox T-shirts, Fox caps, Fox footwear, Fox polos and rucksacks.
While still remaining committed to its motocross roots, Fox has now become the world's number one brand in BMX and mountain bike apparel and its Fox Head logo has become one of the most recognized action sports brands in the world. In doing so, the company has ventured into the spotlight of other action sports, backing such high profile, championship-winning athletes as Alan Cooke, Scott Cranmer, Ruben Alcantara (BMX); Danny Harf, Shawn Murray and Dallas Friday (Wakeboarding), Kalani Robb, Eric Geiselman (Surfing); and Cam McCaul (Mountain Biking).
Fox Racing's goal is simple; to be the most exciting lifestyle brand in the world. Fox sets high standards and that shows through in every product they make. Fox want to be the best so they make the best looking, best quality gear that money can buy and this is acheived by a design house that values irreverence, principles, innovation and quality. The Fox Racing Fox Head logo is now the mark that sets the standards.
Fox Racing also supply top quality sunglasses which are made under exclusive license by Oakley. As you would expect from an Oakley manufactured product, Fox Sunglasses are available in a range of colours and styles and they are manufactured using the highest quality impact resistant material with full UV filtration.
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