The DC Shoe Company had two bright and talented minds behind it's conception, Ken Block and Damon Way formed DC Shoes in 1993 where they established the company as a leader in performance skateboarding shoes. Since then DC has grown into the largest and most renowned action sports brands in existence, expanding naturally as they added more and more depth to their reach, DC began to support and dominate a growing number of action sports, from Snowboarding to Surfing, BMX to Motocross and more recently Rally.