About Lomo
Following the mania that ensued upon the introduction of Lomography, they flew to St. Petersburg to work out a contract for the worldwide distribution of this fantastic little camera. Soon, the 10 Golden Rules was set up as a guide to this analogue movement, followed by exhibitions, world congresses, parties, installations, collaborations, and events. New products, films, and accessories were developed, and Lomography.com served as the communication hub for Lomographers worldwide. At the same time, Lomography Gallery Stores were put up worldwide.
Today we are a globally active organisation dedicated to experimental and creative visual expression, a playful combination of lo-tech and hi-tech, and a cultural institution involved in commercial photographic and design company. We are dedicated to the unique imagery and style of analogue photography, and will continue to contribute to its development!
The 10 Golden Rules - they're the very essence of our “Don't Think, Just Shoot” motto! After all, Lomography is all about having fun while taking good pictures, so memorise them by heart or break all the rules; either way, be ready to throw your photography inhibitions away!
1. Take your camera everywhere you go.
2. Use it any time – day and night
3. Lomography is not interference in your life, but part of it.
4. Try the shot from the hip
5. Approach the objects of your Lomographic desire as close as possible
6. Don’t think (William Firebrace)
7. Be fast
8. You don’t have to know beforehand what you captured on film
9. Afterwards either
10. Don’t worry about any rules