About Addict Clothing
Long a favourite of the freesports fraternity, Addict is much more than your common or garden clothing range. Despite the rapid growth in popularity and distribution over the years, Addict has a tight, focused team of individuals who are intensely passionate about the brand and keep a tight reign over its development, producing all clothing, graphics and media for the mainline in-house, focusing on product development, letting the brand evolve naturally rather than bending to fit in with fashion. Addict regularly work with and support a collection of independent highly sought after artists and illustrators on the more limited edition ‘artist series’ ranges. A reflection of their general company ethos, the artists and designers Addict work with are sourced mainly on a social basis.
Collaborative projects have seen co-branded products with the likes of Vans, G-Shock, Microsoft Zune, Activision, Lucasfilm (Star Wars), Disney (Bloc28 and Tron), Endeavor snowboards (Vancouver Canada), and Spy Optic(California, USA) to name a few as well as special projects with famous artists Syd Mead (Visual fururist responsible for the concept art in Blade Runner and Tron 1982) and Milo Manara, one of the world’s greatest comic book artists.
Music is a strong influence within the brand and ‘ABC’ or The Addict Beats Collective arm of the company embraces a cross section of musical genres with high level support. from the likes of The Nextmen, Rodney P and Skitz, London Electricity/Hospital records, Stanton warriors, LSK, Big Bud, Genna G, Maxi Jazz/Faithless and Part-Time Heroes as well as sponsoring nights at Rukus in Bristol, New Bohemia in Leeds, Hospitality at Herbal and Spectrum in Nottingham.
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