About Bloc28
Bloc28 is an art-based program with traditional works on canvas and board as the inspiration rather than a shoe design or some other object on to which an artist's work is photoshopped or "skinned." The idea was always to have new pieces of actual art that would enter into the canon of artists that have worked with Disney, like Dali. The appreciation of the epic scale that only art can rise to is what makes Bloc28 a unique program.
To see their interpretations of the most iconic cartoon character of all time mixing with the standard interpretations of Mickey over the years may have more impact on the overall contemporary arts culture than we can foresee at this time. That unknown quality with these collaborations makes the program more exciting than what has become the norm.
All of the artists have their own unique style. And they all have a following; having been able to take their street art to a broader audience. Bloc28 saw something in their talent that reflected what they wanted to do -- tell a great story in a non-traditional way.
Walt Disney was all about trying different things. In every film he wanted it not only to be amazing storytelling but visually interesting. This is an extension of that, building on this great character Mickey and putting a different twist and interpretation on it. You'll see that each of the artists is telling great stories with their pieces in very different styles.
The plan is to do series two. They want to get a broader perspective and have a variety of artist. Bloc28 are selecting artists from different regions around the world. They'll have artists from Japan, London, South America and also different parts of the US.
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