About Us

Established in 1989, Route One is a multi-channel, multi-brand fashion retailer based in the West of England. Proud to be the home to over 450 brands including Vans, DC, Adidas, Carhartt, Stussy, Supra and Nike Skateboarding.

From humble beginnings, in a terraced house in Southville Bristol, Route One was formed by two entrepreneurs, who had become disillusioned with the city and decided to get out, before they burnt out. They headed west and set up a warehouse in Bristol. Through many freezing winters, they were kept going by their passion and enthusiasm for action sports and their love of street fashion.

Taking their inspiration from California, the first Route One store, opened above a greengrocers in Bath. It combined an eclectic mix of action sports, gadgets and apparel.

The name 'Route One' came from the founders’ commitment to sourcing products direct from the USA, Europe and the Far East. Searching out the best products from around the world and getting it into Route One stores, before other retailers, using the fastest ’route’ possible. They made over 150 trips abroad, bringing back the latest labels and trends from all over the world. This remains our philosophy and commitment still to this day.

Route One is still run by one of its founders, who is joined today by a growing band of loyal enthusiasts, who have unrivalled knowledge of the brands and products we sell. Our people are very important to us ­as without their passion, creativity, ingenuity and hard work, over the years, Route One would not be where it is today.

Having won Draper's coveted 'Best Independent Retailers' Award' in 2011, Route One was again nominated for Paypal's 'Best Independent Retailer' in 2012. Our online store now attracts over half a million visitors each month and our six, regional retail stores, serve a constant stream of dedicated customers through their doors.

Not only does the Route One website showcase over 9,000 products online, but it also brings you the stories behind the brands: exclusive interviews with the world's top action sports athletes, behind the scenes footage and interactive competitions. The Route One online community continues to go from strength to strength with 67,000 Facebook fans, tuning in for daily news and giveaways.

Route One remains dedicated to bringing you the best range of products, from our extensive own brand line to our Route One exclusives & collaborations projects - merchandise you won't find anywhere else in the UK.

Staying true to our core action sports roots, Route One hosts the hugely successful Route One Free Skate Days and supports internationally respected skate & snow pros, including Josh Young, Sam Beckett and Billy Morgan, to name just a few. 

Route One have recently launched in Europe and continues to grow, as a leading international streetwear retailer, remaining independent, seeking to serve our customers and employees and always bringing the latest streetwear to the UK before anybody else.

Richard Boissevain
Route One Retail Ltd