Volcom: True to this

The latest production from the house of Volcom comes with quite the impressive promotional summary:

“When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception.  The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle.  Twenty years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms.  Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.”

The first behind the scenes webisode is online now and features interview footage with Geoff Rowley as well as some beautifully shot skate action. ‘True To This’ is going to be something special…