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The birth of APO Snowboards was in 2003, after several difficult years, the Rossignol Group decided to reorganise its subsidiaries and therefore to close the ‘Grand Chavin’ factory. Régis tried to buy back the brand but was rebuffed at the last minute. Thanks to the support of his customers in France and distributors abroad, he managed to launch a new brand: ‘APO Snowboards’.

Since the 2008-09 season, a new ski range has been added to the APO product line to cater for a growing demand. Its products are now sold in 27 countries, covering most of the snow sports areas.