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Grenade

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Grenade was the idea of founder Danny Kass while sat on a chairlift in 2001 and started as just a grenade stencil. The company has since grown to become synonymous with snowboarding and has become an expression of life on the snow for the ‘expressive, rebellious and confident youth culture’ of today. The Grenade logo can be seen donned on the snow jackets, pants and gloves of their pro-riders including the likes of Dustin Craven, Eric Messier and even our own team rider Billy Morgan.