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In New Era's 84 year history it has developed and introduced many different innovative concepts and pieces of headwear to the market and is proud of its heritage; setting the standard in product development and headwear manufacturing technology. New Era has supported Major League Baseball's strategy to build their own brand by only allowing the Club mark and the MLB mark to be visible on the outside of the Authentic Collection caps and in 1994 New Era became the global manufacturer, distributor and marketer of the Authentic Collection headwear. This exclusive agreement has been in place ever since and both parties have enjoyed the fruits of this partnership. New Era headwear is developed to serve its many core markets; Action Sport, Children, Corporate, Fan, Performance, Suburban, Urban and Women - enabling the company to meet the demand for headwear for the most unique individuals in the world, each wearing it to express their own style.