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Oakley

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A mad scientist named Jim Jannard began questioning the limits of industry standards. "No one believed my ideas," said Jim. "No one would listen." In 1975, he went into business for himself. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there.
Decades of innovation brought new product technologies, blends of science and art that have been awarded more than 600 patents worldwide. Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry has expanded its range from sunglasses and snowboard goggles and is now unleashed on high-performance footwear, wristwatches, apparel and accessories.