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Founded in 2003, Rebel8 is a San Francisco streetwear company with deep roots in skateboard, graffiti, and tattoo cultures.
Joshy D. and Mike Giant met in the late 1990's in San Francisco's then bustling graffiti scene. Josh ran the popular graffiti website, HiFiArt, and Mike was one of the city's most notorious writers. Years later, and having had some experience with a previous clothing venture, Josh approached Mike about creating a handful of t-shirt graphics. Mike agreed, and a small batch of shirts was made. Josh sold those shirts out of a messenger bag around the city, and Rebel8 was born.
Today, Joshy D. runs the business and Mike Giant sees to the art as Rebel8 finds itself growing in many creative directions at once. Now an internationally recognizable brand, Rebel8 is still committed to the communities from which it comes, and strives to reinforce its unique lifestyle with every product.
Every Rebel8 graphic by Mike Giant is hand-illustrated. Unlike most clothing graphics, which are created by digitizing the original artwork into vector format, Mike's graphics are exact reproductions of his original art. No part of the original inked line is compromised in this process, lending an edge of authenticity seldom seen in today's mass-produced market.