One of the largest snowboard companies in the United States, Ride, Inc. is a leading designer, manufacturer, and marketer of snowboards, clothing, and related accessories including bindings and backpacks. Ride's merchandise was marketed under the brand names Ride, Liquid, 5150, Preston, Cappel, and SMP Clothing. Manufacturing operations were based in Preston, Washington.
Their primary competitive advantage on the retail sales floor and on the mountain is our earned reputation for technologically innovative, performance-oriented products that give riders the strongest, lightest and most reliable snowboard equipment in the industry. As their reputation grows, so too do the expectations of their riders. Exceeding their high expectations is what drives their commitment to continuous improvement in their design, engineering and manufacturing processes. Most snowboard companies rely on third-party design technicians, engineers and manufacturing facilities to create new products. At Ride, their in-house development staff--made up of highly experienced engineers and riders--collaborates with customers, retailers and their team of some of the world's premier snowboard riders to help them attain their goal of being the first to market with products that redefine industry standards.