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In 1973 Santa Cruz started off making skateboard decks. They have since grown to become one of the most influential skate and surf brands in the world, producing an extensive range of products from bags and backpacks to t-shirts and even a bbq set. The Santa Cruz Classic Dot and Screaming Hand are iconic pieces of surf/skate art history. Santa Cruz Clothing represents the roots of the Northern California skateboarding and surfing scene.