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The logo which has defined the Stussy brand started in the early 1980s after Shawn Stussy began scrawling his surname on his handcrafted surfboards with a broad tipped marker. He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. By 1992, Stussy was sold throughout the United States specialty boutiques and department stores alongside other high-priced "California lifestyle" clothing.