The idea was to create a street fashion brand, a brand that represented street fashion - not streetwear. WeSC felt that the purpose contained more than just t-shirts and jeans, a broader selection of clothing for men and women. None of what they wanted to achieve was to be found in the distribution network that they related to. Today WeSC is available in more than 20 countries around the world.
WeSC is addressing people with awareness, regardless of race, religion or financial background. These people all share the values and lifestyle of the WeSC founders. They deliver 'life after skate', a more developed style that also targets people outside the skateboard community, but still shares its values. The particular 'We-feeling' and community feeling in the skateboard culture is an ever present important key element in day to day operations of the company.