Skip to content
Nike SB: Shane O'Neill 'The Extra Bit'
Nike SB: Shane O'Neill 'The Extra Bit'
Back to articles

Nike SB: Shane O'Neill 'The Extra Bit'

  • 2 min read
  • By Route One
  • Nike SB shane O'neill Skate the extra bit

Opening with archive footage of a young Shane skating alongside the much loved Lewis Marnell (RIP), this promo from Nike SB for Shane's new shoe is just about as perfect a clip as you're gonna get this year.

 

Featuring the kind of skateboarding that will have you shouting at the screen (we're not joking, it's impossible to sit through this without at least one or two verbal expletives), this four and a half minute advertorial puts to rest worries that Shane, now in his 30's, was starting to slow down and take a back seat as an industry figure head. Put simply, this takes technical ledge dancing and does a full on Nigel Tufnel, turning that sh*t up to eleven. No two ways about it!

 

And that's all there is to say about it really. It's had nearly half a million views in its first few days on line and with good reason, just when you think skateboarding reaches its technical zenith Shane pops up again and proves what you thought you knew to be nonsense. Who knows how good he'll be when he reaches his final form!


Previous Post

Vans: The Rowan Pro

Next Post

Jordan Thackeray: The Route One Interview

Let’s connect

Send us your pics using #routeone

Follow us @route_one

Your cart

{{ item.product_title }}

  • {{ option.value }}

{{ item.original_line_price | money }} {{ item.line_price | money }}

Your cart is currently empty.

Need another peek?

You might also like