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R1 Have A Heart Campaign

Mar 2013 by Route One

In February, just before Valentine’s Day, R1 launched our ‘Have A Heart’ campaign which raised money for the Skateistan charity with every skate deck sold online and in our stores.

Skateistan helps 5-18 year olds with skateboarding and educational programming in Afghanistan and Cambodia. We were extremely excited to help out such a great program that uses skateboarding as a tool for empowering youth, to create new opportunities and provides the potential for change.

The campaign was a huge success and thanks to your help, we managed to raise over £4000 for Skateistan! We’d like to say a massive thank you to everyone who bought a deck during this campaign, and contributed to such a worthwhile cause!

Here’s what Oliver Percovich, founder and CEO of Skateistan said of the success of “R1 Have A Heart”:

"The Route One campaign for Skateistan was really exciting for us not only because of its hugely successful outcome, but also because it embodies the same essential goal as Skateistan, which is to share our love of skateboarding with kids who aren't as privileged.”

“All skateboarders need to buy decks so it's a rad idea to give skaters the chance to do some good at the same time. Route One's donation will allow us to keep dreaming and continue to provide opportunities and education to youth in Afghanistan and Cambodia."

For further information on Skateistan and their work, visit their website.

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