Back in 2011 John Rattray's sister Katerina committed suicide.
Since then John has undertaken a number of charitable ventures to raise funds for various organisations working to reduce depression and provide access to services to improve mental health.
After the admirable success of 'The Good Egg,' 'The Good Egg 2' and then the subsequent tragic passing of long time friend Ben Raemers, John set about his latest skate/cylcle endeavour, crossing Scotland and riding the west coast of the states, all the time on a mission to learn a proper Lance Mountain approved sad plant.
"The WhySoSad? mission for mental health is the third annual fundraiser I’ve organized in memory of my sister, Katrina, and now more recently, tragically, in memory of Ben Raemers as well. The mission is twofold: raise funds for organizations doing good work in the field of mental health and simplify the conversation around this subject. I hope that one day we’ll be able to talk about depression, anxiety and even suicidal thoughts the same way we talk about a swellbow. I hope that each of us will have the skills to help ourselves and each other through the storm whenever things get rough."
Remember, there's always somebody there when you need to talk.