In 1993, OG skateboarders Rodney Smith, Eli Morgan Gessner and Adam Schatz teamed up to found the East Coast's first true skateboarding-inspired lifestyle brand - Zoo York. The trio siphoned creative inspiration from NYC's rapidly evolving skateboarding, hip-hop and graffiti scenes to product a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of decks and T-Shirts steadily grew into a full-blown street wear collection marked by military surplus, urban-athletic styling that was designed to withstand the city's rugged terrain.
Today, Zoo York is a highly evolved, globally recognised brand with unbreakable East Coast attitude and dialect. As it has since day one, Zoo's product line continues to be heavily influenced by skateboarding, graffiti, hip-hop, punk and everything in between. The Manhattan-based brand proudly serves up a wide range of casual, utilitarian looks for men and women that fuse authentic military-influenced overtones with iconic Zoo York City imagery. Additionally, the company continues to be backed strongly by the Zoo Crew which includes original NYC graffiti artists, designers, musicians, new and old skateboarders and some of the biggest names in the BMX and surf communities.