Jamal Smith, the original viral skateboarding superstar, may well be punching above his weight when it comes to sponsors. Palace and adidas are premier league hook ups after all. But in a world where everyone is good, just being good no longer cuts the mustard - personality sells and Jamal Smith has personality in spades, no doubt about that!
Not to say that Jamal doesn't rip, the lad has moves way beyond 240p tornado spins and you can't hold a career on charisma alone, even if you're undeniably "tight as f*ck!"
And that's why adidas have seen fit to honour Palace's Philly connection with not only a reimagining of the 90's classic the 'Adimatic' but they've also roped in master film maker Chris Mulhern to create the accompanying promo material; when one of the world's premier sportswear brands is dropping that kind of investment you know that means they're showing some faith!