Vans - Celebrating 50 Years Of "Off The Wall"

Posted by Route One on 16th March 2016

Vans, the original action sports footwear and apparel brand, commemorates 50 years of heritage and progression with the debut of the Vans Pro Classics Anniversary Collection. The most iconic footwear silhouettes from Vans’ history return to the spotlight, enhanced with innovative performance features that provide upgraded cushioning and durability exclusively designed for skateboarding.

With decades of proven performance evolution supported by an illustrious team of skateboarding icons and future legends of the sport, the Pro Classics Anniversary Collection is modernized with Vans’ Pro Skate performance technology, featuring supportive ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, and DURACAP reinforced underlays in high abrasion areas for premium durability and consistent fit. Embodying a slimmer shape for a closer fit in the heel, arch and forefoot, Vans Pro Classics are engineered to withstand the everyday wear and tear of modern skateboarding.

Anecdoted by its original year of release, each style in the Vans Pro Classics Anniversary Collection pays homage to influential cultural milestones from Vans’ ground breaking era of 1966-2000. What began as simple renovations in colour, fabric and shape bolstered true connections with action sports icons such as original Dogtown Z-boy Stacy Peralta, celebrated surfer Duke Kahanamoku, and Vans’ skateboarding legend Christian Hosoi.

Whether it was taking the Hawaiian shirt off Duke’s back to design a custom pair of floral Authentics, or padding the collar in the original Era to create the first “Off The Wall” shoe in skateboarding, Vans has championed reinvention since 1966, paving the way in design progression to meet the critical demands of skateboarding today. Anchored this spring by model favourites such as the Era Pro, Checkerboard Slip-On Pro, and Authentic Pro, the Vans Pro Classics Anniversary Collection launches with this initial range and offers further instalments to come later this year.

Shop the collection both online and in-stores now and be sure to keep your eyes peeled for more promotion around this celebrated year.