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Route One


47-49 Neal Street, Seven Dials, WC2H 9PJ

Just a ten-minute push from the legendary Southbank Centre and set against the scenic Seven Dials shopping quarter, Neal Street hosts our famous flagship store, Route One London – just look out for our teal storefront! Split across two floors, our London hub offers plenty of space and tons of quality products to explore. Stepping in from Seven Dials’ patchwork pavements, you’ll find all of your streetwear needs catered for; we’ve carefully curated and conveniently arranged a versatile blend of the best brands in both clothing and footwear, complete with all the latest styles and a diverse selection to suit all needs.

Heading downstairs, our board basement houses all of our skateboard hardware as well as a few extra surprises. Re-up your ride with over 160 premium decks, sort out your setup with undercarriage essentials at the workbench, or rifle through our sustainability-driven Swap Shop clothing rail for your next vintage grail. Buzzing from a skateboard-induced serotonin boost? Keep it flowing and soak up a little four-wheeled history with our huge Nike SB 20th Anniversary wall and our free Skateboard Museum, kindly provided by Jürgen Blümlein and diving deep into the exciting tapestry of UK skate culture. Want to take a break and kick your feet up? Chill out, catch up, and get inspired with skate videos playing all day, every day in our laidback sofa space.

Our store supports skaters from all walks of life, whether that be first timers looking to learn about skate culture or world-famous pros from across the pond; at Route One, we bring the skate community together. One of the best ways to get yourself in the mix (beside store lurking!) is to swing by one of our regularly scheduled events: we’re always working on new projects, whether that be in-store team signings, pizza parties, or outdoor events. In the past, we’ve hosted Nora and the adidas team, P-Rod and Primitive, Girl Skateboards, and more; thrown Ramp Antics jams in locations throughout the city, like Canada Water; and rewarded our community with rare Dunk giveaways through our Golden Key initiative.

Meet the local skate team

It's no surprise that our capital city hosts incredible skateboard talent. We are stoked to have the talent riding for our store: Leon Wright, Rio O'Byrne, Billy Hartnett and Tommy Corbridge, who cover all aspects of skating from the tech ledge game, handrail jumpers and transition trolls. No spots are safe when the London team is in town!

Meet the team

Route One London

Phone: 020 7836 6009
Address: 47-49 Neal Street, Seven Dials, WC2H 9PJ

Opening hours:
Monday: 10:30 - 19:00
Tuesday: 10:30 - 19:00
Wednesday: 10:30 - 19:00

Thursday: 10:30 - 19:00
Friday: 10:30 - 19:00
Saturday: 10:30 - 19:00
Sunday: 11:00 - 18:00

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