Route One joins 1% for the Planet
We’re very proud to announce that we’re joining 1% for the Planet, a global network of businesses, individuals and non-profits committed to environmental giving. We’ve pledged to donate 1% of our Route One Own Brand annual sales to support environmental organisations working hard to make the world a better, safer, and healthier place for all.
Currently, only 3% of charitable giving goes to the environment. That’s a minuscule amount for the immense task of ensuring our planet and future generations can thrive. It’s clear our earth needs and deserves a lot more, which is why two friends, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, set up 1% for the Planet back in 2002. Since then, the 1% for the Planet movement has grown and inspired thousands of businesses and individuals to support a network of over 4000 vetted environmental non-profits, amounting to a massive $250 million donated for the planet so far.
From now on, for every Route One O.B product you buy online or in our stores, we will give 1% of the sale to organisations tackling the world’s most pressing environmental issues. Look out for the 1% for the Planet logo on every Route One O.B product, including of course our skate jeans, t-shirts, accessories and skateboards.
At Route One we’re committed to improving our business one step at a time. We’re proud to take this step and to join others in making a real commitment to become 1% better. If every brand were to make the pledge to give back 1% to environmental causes, imagine the difference we could all make and enjoy!