We’ve been busy little bees over here at Route One, and as the evenings get a little lighter (finally) and the snow melts, we thought it was time to show you what we’ve been working on: our first major drop of Spring/Summer 2018.
The collection comprises of a range of our newly improved, high-quality tees, hoods and sweats with varied new graphics designs, showcasing an eclectic mix of inspiration and references.
The In Bloom range features a playful floral graphic, reminiscent of 70s flower power and early 90s Stussy - which we think wouldn’t look out of place in the Mystery Machine - across tees, decks and hoods in a sunny Spring palette. Yikes Scoob!
In contrast, find the Worldwide and Waves designs nod to the lo-fi ‘vaporwave’ trend on t-shirts, hoodies and decks too; appearing in black or white, these strong designs remain understated enough for every day wear.
As always, our drop is backed up with some killer deck designs, plus new pops of colour for our core Arch Logo style. A brand new collection of graphics make up the bulk of the range – try the retro With Love neon-inspired graphic, or check out our personal favourite: the Masters range. This artwork, created from a mash-up of Pre-Raphaelite paintings, takes artist reference to a whole new level, and turns it on its head with bold branding - and we couldn’t be more hyped on them.
Take a look at the whole new range here.