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Route One x ICHPIG®

Aug 2025 by Harry Stephens

We’re hyped to introduce ICHPIG® to Route One. This proudly independent Australian brand is known for its uncompromising approach to quality, culture, and progression.

Born in Melbourne over 15 years ago, ICHPIG® was forged in a humble backyard garage by two brothers with a shared obsession for sportswear, street culture, and creative expression. That space quickly became a melting pot for skaters, snowboarders, artists, and designers looking to push boundaries and do things differently.

What started as a hands-on experiment in garment-making has evolved into a globally recognised brand defined by bold aesthetics, technical know-how, and an unrelenting drive to improve and innovate.

The name ICHPIG® blends “ICH”, drawn from the Japanese word ichi meaning “one”, with “PIG”, a nod to relentless ambition and the grit to keep going. Together, it speaks to a singular vision: stay hungry, stay united, and never settle.

From their homegrown beginnings in Melbourne to the shelves of select stores worldwide, ICHPIG® continues to build a community around energy, creativity, and the courage to chart your own course.

It’s no surprise skateboarders around the world have taken note of ICHPIG®’s fusion of premium quality and innovative street stylings, with the brand already repped by Gary Rogers, Jace De Tomasso, Kevin White and our own Leon Wright.

We’re proud to be the UK’s newest home for ICHPIG®. Available now at Route One.

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