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Our StoryOur Story

Heritage, Loyalty, Culture, Community

Our Story


Skate For Life

Bringing together the best of skate culture and street fashion, Route One has been kitting out skaters for over three decades. From seasoned pros to park first-timers, we’re about perfect setups, support and style – for everyone. 


Our Roots

In 1989, two friends bailed on London life and headed West. Dodging burn out, and ready to make a living doing something they loved, they set up a warehouse in a terraced house in Bristol, and started distributing action sports kit.


Passion Pays Off


Before too long (and after a few false starts) they opened the doors to the first Route One store. Over 30 years and six more stores later, we’ve helped tens of thousands of people dress, feel and skate better.

We use our years in the game to give you access to the best of the best. Hardware, shoes and clothing from the brands you know and love is just the start of it.

From Exclusive interviews with the world’s top pros, to behind the scenes footage and skate skill tutorials with our Skate Team, we curate our content as carefully as our collections. If you’re looking to learn more about skate history, culture and identity, we’re committed to helping a diverse range of voices be heard. 

Route One remains dedicated to bringing our customers the best range of products from around the world together with our extensive own brand range.

Going Global

Sourced By Skaters


Going Global

Sourced By Skaters

Why the “Route One” brand? We’ve always been committed to getting the best products from around the world into our stores via the fastest “route” possible. We travel to personally source the latest labels from the USA, across Europe and the Far East - bringing to our community the most exciting, rare and technically advanced skate kit and clothing on the planet. 


True to the culture

Independent Spirit


True to the culture

Independent Spirit

Route One is an award-winning independent retailer – and we take our independence seriously. On and offline, our team’s knowledge and enthusiasm for the brands and products we source and sell is unrivalled. We wouldn’t be where we are today without them, and we’re forever grateful for the hard graft they put in.

In addition to curating the best global skate brands, we design and sell our own in-house range of high quality hardware, accessories and clothing - Route One O.B.

Strength In Numbers

Online and Offline


Strength In Numbers

Online and Offline

Skate shops have always had community at their heart, and we’re committed to supporting ours. Our online store attracts over 5 million visits a year and Route One’s social channels bring 140,000+ skaters together, sharing tricks, new kicks and everything in between. 

Across our seven regional stores, customers are welcomed by a staff of knowledgeable skaters, ready to help kit them out for a safer, smoother ride. Our stores act as hubs for their local skate scene, providing space for signing, zine launches, film screenings and other DIY events. Let us know what you have planned.

Visit our stores


Let’s connect

Send us your pics using #routeone

Follow us @route_one

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