Now this is seriously funny! Before we saw Jenkem’s involvement and clicked play we actually thought this was going to be serious. How daft were we!?!
We can’t actually say too much about this without ruining the whole concept of the piece so we’ll just quote the video’s accompanying text and simply say WATCH THIS!
“After many years in the making, today we are proud to present the final teaser trailer for ZIGRAM23: the Shane O’Neill story. Slated for release in 2016, this will be the first time ever that the high tech bio-cyborg’s story has been told, with hundreds of hours of behind the scene footage downloading tricks, developing the Theta6™ iOS and programming facial expression recognition. With the support of Columbia Pictures and direction of Spike Jonze, we have been able to get an exclusive rare glimpse of Nike’s underground Multinex lab where he was developed and view the machinery that is going to pave the way to the future. ZIGRAM23 isn’t just a huge step for skateboarding, it’s a documentary that will change the direction of technology, sports and robotics as we know it.”