adidas Skateboarding Presents /// HEJTOR
When it comes to creating the blog posts we use to accompany the very best videos of any given week, there are a number of avenues we can take. The most obvious is to describe what the clip contains, which can be especially helpful to you, the viewer, if the subject of interest is a newcomer or a lesser known brand.
But in situations like this, when discussing somebody as established as adidas Skateboarding's Heitor Da Silva, we usually feel a different approach is needed. We can reference any work or interaction we've had with said pro, like when we interviewed Heitor in our old London store back in 2022, or make note of any geographically interesting notes in the person's back story. Again, pertinent in this instance given the Palace Pro's Norway-via-Brazil upbringing.
Or the third, much lesser used route, is to come completely out of left field and witter on about something only tangentially related but cleverly bringing the piece back round to the point of focus in the final paragraph. Which is what we've kinda done here, introducing Heitor's new part to you!