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Our History

Where Street Fashion & Skate Culture collide…

Route One is a multi-channel, multi-brand fashion retailer based in the West of England. Proud to be the home to over 400 brands, including Vans, Adidas Skateboarding, Carhartt, Stüssy, RIPNDIP, Polar, Girl and Nike SB.

Established in 1989, the company came from humble beginnings. It was formed by two entrepreneurs, who had become disillusioned with London city life and decided to get out, before they burnt out. They headed West and set up a warehouse in a terraced house in Southville, Bristol, distributing action sports equipment. Through many freezing winters, they were kept going by their passion and enthusiasm for action sports. They branched out into retail and after several false starts, the first Route One was opened in Bath. It combined an eclectic mix of action sports, footwear and apparel.

The name ‘Route One’ came from their commitment to sourcing products direct from the USA, Europe and the Far East. Searching out the best products from around the world and getting it into Route One stores, using the fastest ‘route’ possible. They made over 100 trips abroad, bringing back the latest labels and trends from around the world.

Route One is still run by one of its founders, who is joined today by a growing band of loyal enthusiasts, with unrivalled knowledge of the brands and products we curate. Our people are essential to our success, as without their passion, creativity, ingenuity and hard work, over the years, Route One would not be where it is today.

Having won Draper’s coveted ‘Best Independent Retailers’ Award’, Route One was again nominated for Paypal’s ‘Best Independent Retailer’. Our online store now attracts over 5 million visitors a year and our seven regional stores, in Bath, Bristol, Cardiff, Brighton, Edinburgh, Glasgow and Southampton, continue to serve a constant stream of loyal customers through their doors.

Not only does the Route One website showcase over 7,500 products online, but it also brings you the stories behind the brands: Exclusive interviews with the world’s top action sports athletes, behind the scenes footage and interactive competitions. The Route One online community continues to go from strength to strength with 140,000 + Facebook fans, tuning in for daily news and updates and half a million customers online.

Route One remains dedicated to bringing our customers the best range of products from around the world together with our extensive own brand range.